TAM & SAM

I learned some new terms from my mother who is the manager of a team of managers that manage every thing from product development, to customer service management. I was talking with her this weekend about all the good and interesting stuff that i learned in class, and she was telling me how shes applying all that and how her product management department and marketing departments work together. She used the two terms TAM and SAM. The first TAM is Total Assessable Market, this refers to the whole market that the marketing team recognizes as a possible target market, or a segment of a larger market that they might be able to target their campaign towards. The other is SAM, Serviceable Assessed Market. This refers to the segment of a larger marketing that the company sees as a potential, and serviceable market. Meaning you identify who your target market is, then you asses the portion of that market that you can actually sell your product to. SAM deals with resource allocated in order to determine whether a market is actually accessible by a firm.

thanks JON