World Economics.

www.weforum.com , www.smartmoney.com
http://www.weforum.org/en/media/Latest%20Press%20Releases/PR_closing_270108

Why is our Country's Management Not Fired?

Why do we have such incompitent management running the country I love so very much. It has come to my attention recently that almost everyone in politics these days has made it a career. I have heard from many sources that the founding fathers said that it is UN-American to be a career politician. The knowlegde that you are suppose to bring to the government doesn't come from being in the government, it is supose to come from running a company, or managing a company, or starting a company, or being a doctor. Mainly what I'm saying is that we have got it backwards. As a politician or a manager of the people's republic, you must bring with you that 80 percent of realworld knowledge that almost all CEOs, and managers of large or small corporations, say comes from the school of hard knocks OR real world experience. Not from their cushy office in a building that hard working Americans payed for, built, and maintain so that other hard working trust worthy Americans can bring their two cents and help everyone else out. No we don't do it that way anymore, we let tyrants and dictators live out their dreams and don't hold them to the same standards that we would hold eachother. Some how we have lost sight of what the founding fathers of the United States of America had in mind when the wrote that document that bound us all together, and gave us guidlines to keep ourselves safe, proud, and Free. The Management system of the United States of America has gone astray, and it is up to "we the people" to start doing our job. We are the owners, we pay these people, we have the power to say "your fired" just like Donald. If we are only going to exert our power to impeach, i like to call it the power of political review, when a president is having an affair, we damn well better do it when he is suspected of having an affair of a different nature, an affair with his own greed and that of the others who run our country.

TAM & SAM

I learned some new terms from my mother who is the manager of a team of managers that manage every thing from product development, to customer service management. I was talking with her this weekend about all the good and interesting stuff that i learned in class, and she was telling me how shes applying all that and how her product management department and marketing departments work together. She used the two terms TAM and SAM. The first TAM is Total Assessable Market, this refers to the whole market that the marketing team recognizes as a possible target market, or a segment of a larger market that they might be able to target their campaign towards. The other is SAM, Serviceable Assessed Market. This refers to the segment of a larger marketing that the company sees as a potential, and serviceable market. Meaning you identify who your target market is, then you asses the portion of that market that you can actually sell your product to. SAM deals with resource allocated in order to determine whether a market is actually accessible by a firm.

thanks JON

PBS.org Marketing for Not-for-Profit

If you guys are interested in Public television, i think its great, you should check out PBS.org. lots of cool stuff, and i think the greatest part is that its got news, its got sience stuff, history, mystery, everything.

Marketing for a non-profit:

this is a kinda cool website, its a corparte website, its a marketing website, it not only has services such as providing a schedule for all broadcasts, up coming and a history of broadcast, it also sells dvds of the tv shows, such as nova. They also have a place for people to donate to the company, they give gifts most of the time for new members like dvds, or for really big donaters large bunchs of cds, and promotional items. The also have a sections for each program that runs on their stations, you can recieve emails when they are doing specials on interesting topics, you can even set up RSS feeds for news articles, interviews, new shows, and just about anything you want. The real benifit is that the company is working to provide you with the best quality in every aspect they can.

jon

How do you market Politics?

As i watched the different debates on TV this weekend, i found that i could relate marketing principles that i have read and learned to many of the techniques that politicians, and the broadcasting companies use. I think that it is true what many people think or say, that the electablity of a presidential, or anyother canadiate running for office in the United States, is direct related to the time that they get "on air" and what media venue acctually broadcasts that time. The results of the very first prilimary caucus, which is meant just to give a perception of who the voters want to see on the acctual ballet, caused 2 of the canadiates funning under the democrat platform pulled out of the race. So you can in a way say that this was market scan, or an enviromental scan by the opposing parties to see if there was a market out there, and what that market was demand. Was any one of the canadidates running worthy of the people, and if they were which of the canidates we more favored, and by whom were they favored. I think that its sad that after just the first of 52 we already lost 2 of the voices that want america to hear them weather or not they acctually had anything significant to say.

The other part of marketing I can see is the competiveness of these canidates. How do you compete with each other, do you highlight how you think you can benift the country, or do you try to highlight the lackings of the other canidates? Or do you just to anwsers the needs, or wants of the American people for you to anwser their DAMN QUESTIONS.....i only say 3 canidates doing this, of the 10 that we were allowed to here in the New Hampshire debate, one canidate i know was even exculeded from the democratic debate, Mr. Kucinich. This was either a marketing mistake by the large corporations that own the broadcasting rights and the stations that braodcast this debate, or it was an intentional move to slim the down the goods or services that the democratic market offered the consumer. which in my eyes is a plor to rob the american people of a REAL debate...


sorry that i got a little more into politics but i see marketing influncing the choices of americans in many ways other then those of the separate environments outline in chapter 3 , and the goods and services provided by the thousands of corporations in the market place today. I think marketing through its stragtegies to advertise, and to add a little thing called need, to things that are normally just petty wants(unless you are swayed by the marketing campaigns of big business) has begun to eroud the very moral principles that this country was built on, along with many other countries around the world. which is why i can see from the point of veiw of many middle eastern countries that don't want westernization to take place in their countries...westernization is the principle of stripping any one culture of all its values and changing them into something that is compatible with those of the very people that are trying to assimilate other countries. agian i am very off topic, but its a topic that relates to marketing as well as any other that i can choose to discuss.


one other point i would like to pose, is this. That the Federal Reserve, which was created in 1913, you can look it up, along with the income tax, which is simply a saftey valve that guarentees that the intrest on the money that this reserve bank loans gets paid, is a private corporation advertising itself to the american people by putting falsified utility to its service and its good. The good being the money that we all use to trade in our everyday life, and the service being the ability to print money and give loans to the government, which intern uses to loan out to state or private organizations. This private bank tells the american people what interest rates are going to be applied to every aspect of their money saving and their money borrowing, and we let them do this because we are under the impression the every one of those famous faces printed on the money that we so galantly praise every day as the american dream created this part of our gov. (the FEDERAL reserve) which is not accutally part of our gov. meaning that name was created to trick us or to market to us the idea that gov. has a hand( we the people are the gov.) making sure that this bank is doing the right thing, when in reality it is just a small group of men doing every thing that they can to maximize profits, and doing it by taking yours and mine.